• Belfast
  • £ 16.18
  • Contract
  • tourism ni
  • caroline.beck@premiere-agency.com

Digital Marketing Officer tourism ni

location – working from home at the moment however normal location is Bedford Street, Belfast
Hours – 37 per week
Salary -£16.18 per hour
immediate start

Digital Marketing Officer (SO) – Outline Job Description.


  • To support the delivery of Tourism Northern Ireland’s marketing campaigns in Northern Ireland and the Republic of Ireland.


  • Specifically, to work alongside colleagues in the Marketing Team to support the implementation of a programme of paid, owned and earned digital marketing activity.


  • This will include working closely with a roster of agencies to evaluate media plans and strategies and supporting campaign activity including search, social media and display advertising.


  • To evaluate the effectiveness of this activity and work with agency partners to optimise activity and produce evaluation reports to inform future decisions.


  • To support the implementation of the influencer marketing and brand partnership strategies in Northern Ireland and the Republic of Ireland.


  • This will include devising itineraries for influencers, making the necessary arrangements with industry partners and following internal governance and control measures.


  • Support the implementation of Tourism Northern Ireland’s Always On digital marketing strategy including social media, email marketing and search.


Required Experience – 3rd level qualification in business related or marketing field and at least 2 years relevant experience in a digital marketing role, in either a client or agency environment; or at least 4 years relevant experience in a digital marketing role, in either a client or agency environment.


Personal Effectiveness


  1. Excellent communication skills (oral and written) with both internal and external stakeholders


  1. Sound negotiation, interpersonal and leadership skills to include partnering with others



  1. Sound organisational and planning skills including the ability to work to strict deadlines and prioritise tasks


  1. Excellent IT/Computer Literacy skills


  1. The ability to work within a Team environment, on own initiative and take the lead where necessary.

to apply send your cv through the link or call Caroline on 02890 (720105)