Managing Your Online Presence

When employers receive a CV or conduct an interview, there’s a high chance they will search the candidate online during their deliberation process. As such, we strongly advise that the only information available to your potential next boss is that of which you are proud of!

As a general rule, it’s best to keep your Facebook, Instagram and Twitter profiles – intended for more social-based interaction – private. LinkedIn should be the only profile you want visible to a potential employer.

Google yourself and see what comes up. You don’t want the first result your potential employer sees being a photo of you falling into a hedge on your birthday, or tweets of sweary, emoticon-ridden rants at judges on The X Factor, this doesn’t immediately convey the composed, well-educated person your CV states. Un-tag yourself in any potentially compromising photos and delete anything you’ve said that might be misconstrued.

Creating and managing a strong LinkedIn profile is becoming increasingly important. The platform offers fast and specific hiring solutions, allowing recruiters to search through candidates quickly and to head-hunt the top talent. You need to ensure you can be found easily and your profile impresses.

Choose a professional photo

It’s how people are introduced to you and it governs their impressions from the start. Make sure the picture is recent and looks like you, make sure your face takes up around 60% of it (long-distance shots don’t stand out), wear what you would like to wear to work or an interview, and smile with your eyes!

Background photo/banner

Your background photo is the second visual element at the top of your profile page. It grabs people’s attention, sets the context and shows a little more about you.


There’s no rule that says the description at the top of your profile page has to be just a job title. Use the headline to include what area you specialise in or what you’re looking for e.g. Recently graduated English student looking for opportunities in PR or journalism.


Your summary is your chance to tell your own story – so don’t just use it to list your skills or the job titles you’ve had. Try to bring to life why those skills matter – and the difference they can make to the people you work with. Don’t be afraid to invest some time, try a few drafts, and run your summary past people you know. This is your most personal piece of content marketing – and it’s worth the effort.


Make sure your employment history matches that of your CV - you don’t want to cause any confusion or doubt to potential employers.

Grow your network

The larger your network, the better recognized your personal brand becomes and you will have a much bigger impact when sharing content. One of the easiest and yet most relevant ways to grow your LinkedIn network is to sync your profile with your email address book. This enables LinkedIn to suggest people you could connect with. Beyond this, get into the habit of following up meetings and conversations.

List your relevant skills

It’s one of the quickest of quick wins on LinkedIn – scroll through the list of skills and identify those that are relevant to
you. Doing so helps to substantiate the description in your Headline and Summary, and provides a platform for others to endorse you. Keep them relevant!


They are personal testimonials written to illustrate the experience of working with you. There’s a handy drop-down menu in the Recommendations section of your profile that makes it easy to reach out to specific contacts and request recommendations. Take the time to think about who you would most value a recommendation from – and personalise your request.

Licenses & Certifications

Showcase your passion for learning and certified skills, boosting your credibility with your network and future connections.

Spelling and Grammar

Take your time and double-check everything on your profile. Little errors could convey a lack of attention to detail and not the professional image you’re aiming for!