Job Hunt with the Influence of Social Media

Social media job sites have completely revolutionised a ‘job search’ leaving job seekers who are not technologically minded at a great disadvantage, as consequently the impact of social media has completely changed the way in which people now find employment.

We can all appreciate that the impact of social media has taken conventional networking to a new up-to-the minute technological level.  For instance a graduate could attend an interview and whether his perception of the firm is good or bad, can immediately sway the brand of that company’s reputation within minutes all because of the power of social media.  Opinions and reactions to comments etc. can all spread rapidly irrespective of a physical presence.

In today’s competitive market networking is about connecting with the right people, identifying with key players in building up contacts and receiving valuable information, because it will be the resourceful and self-motivated individual who actively participates in social media that will find their perfect or dream job.

More than half of the UK’s companies are using the influence of social media to screen potential employees.

However, bear in mind which sites recruiters target and format your profile efficiently, using paragraphs, subheadings and bullet points make your profile easily readable.

Online first impressions matter: Maximise your potential and attach a photograph – you must dedicate time to catch an employer’s attention.

Display your skills for example if you write a blog connected to your field of employment, link this to your profile.  Current and up-to-date knowledge is fundamental in order to recognise industry trends and this should emphasise a candidate’s enthusiasm.

Today social media sites are crucial in order to gather and exchange online connections and to support and encourage others in pursuance of employment.  Do not always consider how networking can benefit you personally, but how you may help others because every contributor must bear responsibility for maintaining effectiveness and results for employers and talent alike.

Consider the following:

Facebook Many employers use Facebook to promote their brand and graduate programmes – it is a way of getting relevant up-to date information about a company – make use of it and if interviewed you will come across well informed as regards company knowledge.

LinkedIn This is a business-orientated social networking site and it has over 90 million members worldwide, it delivers an opportunity for anyone to network online with professionals from a variety of employment divisions.  It is imperative that your LinkedIn pages markets you to your full potential – this is your online cv, you want to stand out therefore list any outstanding achievements.

Viadeo This is a French based site comparable to LinkedIn – it has far fewer users but apparently is the number one site in Europe for business networking and is expanding world-wide.

YouTube  Youtube is presently the second largest search engine so take advantage to interact and receive advice from people who may have a similar work-background, shared interest in job opportunities or desired career paths etc.  Also for example you can get a first-hand insight into what a certain company may expect from their employees.  The ability to connect with people online should provide a realistic assessment of what areas of employment and companies are expanding.

Twitter Take the opportunity to follow companies, brands or people this can give you a clear understanding of current issues and you can use your own tweets to state your own interest in a job, company or curiosity in developing your career path.

Your Online Image

All the information that can be found about you on the internet is referred to as your 'online presence'. Increasingly this information comes from your profiles on social networks such as Twitter, Facebook and LinkedIn. It also includes photographs of you and anything that you have written or has been written about you. This may be on blogs, forum posts and wikis.

Don't assume your prospective employers won't Google your name, even if this is not an official part of the selection process. When they do, if the first result is a photo of you half-dressed and falling into a hedge on your birthday, that doesn't immediately convey a measured attitude to life and you're unlikely to get that dream job in risk management. Un-tag yourself in any potentially compromising photos on Facebook and use their 'View As' function to see how your profile looks to the public. Facebook is known for its frequent alteration of privacy settings, so make sure you check your profile often.

If you've applied for a job where you will be expected to communicate with clients or potential customers, it's quite likely that someone from the company will search for you on Twitter. If they scroll through your timeline and your tweets are all in capitals and are mainly sweary, emoticon-ridden rants at judges on The X Factor, they may no longer see you as the composed, well-educated person your CV conveys.

LinkedIn is arguably more difficult to make mistakes with as its purpose is to convert you into an ever-professional living CV. However, just because your photo is in focus and you're not posting offensive updates about previous employers, don't assume you're a LinkedIn success. If the employment history on your LinkedIn profile is different to that on the CV you've been emailing to recruiters or potential employers, it looks suspicious. Poor spelling and grammar, and few connections or endorsements can also create a negative impression.

Before you apply for that job, Google yourself and see what comes up.

The Jobseekers To-Do List

Looking for employment is a full time job in itself and treat it like so because it is only through continuous application that you will eventually be successful.   Plan your day when job searching, set goals for what you will accomplish each day, vary your job hunting, for example do not buy the same paper every week try different newspapers, consider different areas of employment and keep records of all your job applications.

We appreciate, as a recruitment agency, how demoralizing it can become to have to continually complete application forms and look at the same jobsites daily, but perseverance is the key to success. 

In order to be of some assistance, we have produced a ‘to do list’, it is a good idea to keep this at the side of your computer or desk, place it somewhere so that you can look at it daily – this is your reminder that every day counts.  Bear in mind that you are going to maximize your daily free time to optimistically accomplish tasks.

Register with Premiere People recruitment see where your nearest branch is and arrange an interview.

  1. Every day is precious; consider alternative options in order to broaden your search of employment.
    It is very easy to get into a rut and slip into a depressing mood, the only way to overcome it is to spend a good part of your day job-seeking, and also some time developing a skill, something that will keep your brain active.  Perhaps take up learning a language or furthering your computer skills.  See what courses are available at your local library, if you are registered unemployed you will not be charged. When applying for jobs short list jobs which you consider you will have a good chance of interview then follow-up your application with a telephone call – ask for the HR Department, remind them that you sent your cv and stress your interest.
  2. CV together with a covering letter  - Your CV must be current and up-to-date in its presentation, however bear in mind that it is useful to slightly alter your CV for different jobs that you apply for, tailor your CV to the exact requirements of the job description.  If posting a hard copy of your CV to a potential employer, ensure you use good quality white paper, the feel and texture of superior paper will help your cv to standout.
  3. Approach some companies and offer to work may be one day a week as a way of broadening your experience, particularly if you are seeking office work, as this will keep you familiar with up-to-date equipment.Also it shows a future employer that you have not allowed yourself to remain stagnant and have actively participated in a working environment.
  4. Practice job interviews – consider your voice, you do not want any depression to be detected by speaking in a monotone voice, think of inflection, tone and pace, as well as speaking slowly and clearly.Pay attention to your body language – you want to deliver an optimistic presentation therefore positive body language is crucial.Practice and reflect on your image daily, so it will become natural and you will be perceived as having an overall confident disposition.
  5. Personal Marketing – give some serious thought to how you can market yourself and put some effort into creating both an online and offline presence, establish your own marketing campaign.Sometimes it can be the most simple idea or activity which can catch a potential employer’s eye, for example the young graduate who wore a sandwich board walking in London, advertising himself as “young graduate 2:1 degree needs a job”.He was recruited within a mater of days and successfully found employment.

Choosing a Career and Finding the Right Job

It is all too often the case that we hear people complaining about their job but if you truly know your own personality you will find a job that suits you as an individual and will not be completely influenced by other factors.

Many young people will be swayed by money and want a career that will make them rich, or go into an area of employment where there is a gap or shortage; however, there are many issues to consider before deciding your true vocation.

For instance ask yourself:

  • Do you like working with people as part of a team or do you prefer to work alone?
  • Do you like working with older people for example caring for senior citizens or would you rather engage with young children?
  • Are you an outdoor person or do you favour technology and computers?
  • Do you prefer to work in a town or city?

There are endless deciding factors but job satisfaction is crucial because the happier you are in a position there more likelihood there is of you achieving long-term career success.

Regardless of whether you are a pupil, student, graduate or if indeed you have spent many years in the one job and want to change direction, take an assessment test, because you may not recognise your likes and dislikes until presented with certain questions.  It is relevant to bear in mind that not all tests are the same and you may want to take several analyses before finding out what area of employment you will be best suited.

The advantage of taking an assessment is to find out your strengths and weaknesses these are common interview questions, however, a computer print out will not present a clear career path.

Evaluate your talent:

  • Do you want to start your own business, find out what funding is available?
  • Consider in depth your skills and how you want to develop and progress.
  • Do you thrive on challenge and variety or are you a routine person and perhaps quite content performing the same role day in and day out.
  • Before applying for a job study the company’s culture and ask yourself will you fit in?
  • Salary, consider how important money is to you and research in detail how likely it will be that you will have the opportunity to get promotion, how much will you be earning in five years time and does your chosen career present financial prospects?

Network, make use of connecting with other people, who may share your ideas and opinions of your dream job, you may find their responses helpful because they will be valuable and real.  A computer print-out will give you some indication but there is no substitute for word of mouth recommendation and advice.

If you are a student and unsure about what direction to take, consider internships and career shadowing.  This will provide some insight as to the essential skills required and whether you will be suited to performing a similar role – but be focused about the particular person you want to shadow.

When is it time to move on?

When you have worked at the same job for many years, some people develop ‘job burnout’. It’s a relatively easy condition to spot in other people but far more difficult to identify within yourself.


  • It’s difficult to admit you have held onto a position too long
  • There isn’t a single good enough reason to leave
  • You are in a comfort zone, change may bring unease
  • You are confident in your position although there is no challenge.

The problem does not lie in knowing when to quit, it is realising that changing jobs may enhance your life, whether that is through rejuvenated job satisfaction, meeting new people or receiving more money.

So how is knowing when to quit possible? What are the signs of your own job burnout?

  • When you don't want to get out of bed because it's a workday
  • When you have to convince yourself not to turn around on the way to work
  • When the irritability overwhelms you enough to effect family and friends
  • When you can no longer respond positively to anything or anyone while working
  • When all you are able to do is complain at work or about work
  • When you know you are wasting your time being at your job
  • When you catch yourself looking daily at different income opportunities
  • When spending one minute more than you have to seems too much.

Knowing when to quit is one thing; doing something about it is another.

So, if you have realised you have ‘job burnout’ start looking and applying for another job now. Don’t leave it too late, that you become so frustrated you leave with no position to go to and no other form of income.

Allocating Time to Find a Job

As life becomes more demanding and hectic it is evidently more difficult to find a new job.  Increased activities create further responsibilities and even small minor tasks are time consuming, every minute is precious.  You begin to feel tired and drained of energy, your thoughts and concentration are easily distracted and you feel as if you are turning into a scatter brain.  How do you overcome it?

The answer is to take one step at a time, to maintain focus and isolate each task in order to give it your maximum attention.

If you take the time to follow a plan you will develop more motivation and your application will improve as well as your energy level.

It is easy to get into the routine of returning home from work and switching on the television but if you intend to change your job you must adopt a proactive approach in order to develop your job search.

Allocate perhaps thirty minutes each night to look at jobsites, for example 8.00 pm – 8.30 pm.  Diarise this for so many days of the week and alter the time if it is not possible to do it at this time every day.  Set yourself tasks with deadlines such as applying online to so many companies, per week, also completing applications forms can be extremely time consuming, therefore, fill in an application form when you have adequate time.

Make a list of things you could stop doing in order to break the cycle of routine and create more time to achieve your goals – start tracking your time, try to take 20 minutes a week to consider what positive steps you have taken during the week to get a job or change your current employment.

Put practice to work and say to yourself I am going to send a certain amount of letters with accompanying cv’s to a list of companies each week.  President Obama responds to ten written letters every work day, it is simply a case of allocating sufficient time and having the presence of mind to create a scheduled daily plan.

May be keep a record each day of how your time is spent and consider some areas where you could eliminate activities to give yourself more freedom.  Re-consider your priorities and identify what is really important to you during your day.  So many people feel that they are constantly busy and do not have sufficient time but this is not always the case, if you do not adopt a plan it is probably likely that you will stay at the same pace for a long time.